“PROMOTED BMW AUTOMATIC TRANSMISSION WITH A left shoe”

A free automatic transmission with every BMW.

Leftover Art was born; a sustainable design project that gives new life to a driver’s now redundant left shoe.

Partnering up with the upcoming Dutch design duo Annebel & Esther, we created a one-of-a-kind collection based on the "unused" left shoes.

What resulted in OOH, an exposition, and free international PR in interior design, art and lifestyle blog’s & magazines, where BMW audience seeks inspiration.

Role: Concept + Art .

FEL: Tim Timmermans: Concept + Copy Ferry Bol: CD Artist: Esther & Annebel Director: Linh Kruger