“Outdoor media to thank essential-workers out there FOR US”

On march 2020 the world went in lockdown.

With nobody outside. We partnered with the Ad Council to support the essential workers #OutThereForUS. We utilized digital Out Of Home advertising space to display messages of thanks to those continuing to leave their homes.

The campaign was launched live on CNN with an unreleased song of Alicia Keys. 'Good Job' What generated in 334 million impressions, but most important: touched the hearts of manny essential workers.

Role: Concept

R/GA: Rowan Mansfield: Concept Emily Stetzer: Concept + Art Namwan Leavell: Concept + Copy Kesley Bassini: Design Jackson Harper & Chris Parker: ACD. Chris Joakim & Mike Donaghey: ECD. Alicia Keys: Music