“NATURE SOUND VIDEOS GENERATE MONEY TO PRESERVE NATURE”

Generate charity donations for Project Zero.

Preservation Play, a nature sound YouTube channel set up to generate charity donations for preserving the environment. Unlike other relaxing nature videos, our channel's advertising revenues are directly channeled to NGOs, such as Project Zero and others, dedicated to safeguarding the natural world.

A small proportion will be used to buy Adwords and Discovery ads to promote the content, If nature helps you relax, now you're helping pay nature back.

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Role: Concept + Art

R/GA: Rowan Mansfield: Concept + Copy Rob Di Luca & Rob Northam: CD Nick Pringles: ECD