SWEDISH CRIME SERIES RECOMMENDED BY REAL SWEDISH CRIMINALS

Promoted Swedish true crime month. 

Instead of a typical trailer, we took a daring approach:  we made a  documentary showcasing an experienced professional who knows all about crime – a real Swedish criminal. The result? An intriguing portrait of a criminal who found their past in the Swedish crime shows, leaving viewers on the edge of their seats.

Our commercial sparked controversy during the holiday season, reaching the front-page headlines in national newspapers and securing a double-page spread in Belgian newspaper De Standaard. Mission accomplished!

The ultimate compliment came from Björn Stein, director of Midnight Sun and The Bridge, who shared our film on his Facebook, declaring, 'This is how you do it!'

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Role: Concept + Art

Mortierbrigade: Jan Schoofs: Concept + Copy Joost Berends: CD Frederik Sølberg: Director