“IMMERSE INTO YOUR world with Charli XCX”

Galaxy Buds2 technology expand your world.

Inspired by Buds2's vibrant colors, we brought pop star Charli XCX's world to life with AR, giving creators the power to see music. This resulted in a first-of-its-kind commercial, pushing the boundaries of traditional filmmaking by creating an immersive experience with Volumetric Capture . Our virtual Charli was free from physical constraints, fully immersing herself in her world.

Our partnership garnered a remarkable 4.5+ million impressions, further amplified by product reviews, 3D product shots, and integration in Charli's music video “Good Ones,” which reached an astounding 19 million views. Immerse yourself in your world like never before.

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Role: Creative lead, ACD + Art

R/GA: Olivia Simone: ACD + Copy Nyomi Warren: Design Thomas Huerta: Content Creator Sasha Shor: ECD James Dick: Director Hannah Lux Davis: MV Director Charli XCX: Music