Take mother’s day into the night #withGalaxy

The Galaxy S22’s Night Mode camera takes Mother’s Day into the night.

This year, let’s toast to the night, because mom's job doesn't end when the sun goes down; neither should Mother’s Day. That's why we're introducing a new global holiday.

We asked the world to celebrate the first Mother’s Night through a dedicated song, commercial, digital out-of-home (OOH), key visuals, banners, influencers, and the pioneering global TikTok Brand Mission. Carry Mother’s Day into the night #withGalaxy. The outcome? Joyful moms and 100+ influencer Galaxy tutorials.

Role: Creative lead, ACD + Art

R/GA: Olivia Simone: ACD + Copy Leana Carvin: Design Sasha Shor: ECD Miles & Aj: Director NEZ: Music