A single tweet, made millions say #ido

BTS is receiving literally thousands of proposals every single day.

Leveraging the incredible sound and jewelry-like box that the Galaxy Buds came in, BTS finally answered their fans, by “proposing” to them.

One single tweet from all BTS member opening the jewelry-like box case with #SayYesToGalaxyBuds and their fans, well... they lost it. 2.5M #IDo tweets, 626M impressions, +76% increase in daily orders.

Role: Concept + Art.

R/GA: Agency. Otavio Barbon: Concept + Copy. Derek Green: Group Creative Director. BTS: Music.