“Gen Z's drive to create never stops, SO does Galaxy A”

Creativity has no limit with 2x battery life.

#PowerAwesome, a first-of-its-kind, innovative Gamified Branded Effect onTikTok, that pushed the technological boundaries of the platform. The experience empowered TikTok'ers to unleash their creativity and "Power Up" by triggering motion capture points hidden around the screen.

Empowering creativity, These points unlocked personalized visual effects as users grooved, cooked, danced and roller-skated to the beats curated by the Hip Hop Label 88rising.

Power up they did with: 8 Million video creations, 32 Billion Views. Showing the world the power of creativity with #GalaxyA #PowerAwesome

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Role: Creative lead, ACD + Art

R/GA: Olivia Simone: ACD + Copy Nyomi Warren: Design Thomas Huerta: Content Creator Sasha Shor: ECD Alexandra Redd: Editor 88rising: Music